Launched the MVP of the Rewards Program: a weekly draw that creates ongoing engagement and marks the first retention loop for Immutable Play, a hub for Web3 gaming.

As lead designer, I created a Rewards page where players track progress and redeem Gems, and helped build the program mechanics: players climb tiers, earn real prizes, and are encouraged to keep playing.

In the first 8 weeks, weekly retention stayed at 88%, the eligible user pool grew, and the rewards budget fell 40% from launch.